HIGH-TICKET AFFILIATE MARKETERS:
How to Attract Your Perfect Customers
Using Facebook For FREE
Learn How to SMASH the Competition….
NO spamming Groups
NO annoying people on Messenger
NO bots that risk getting your account shut down
NO complicated digital funnels
NO spending hours a day writing copy
No spending money on Facebook ads.
YOU CAN CRUSH IT IN 2021 AND BEYOND
In these stressful COVID times here is the state of play for affiliate marketers:
- Most affiliate marketers are struggling to make sales.
- Many affiliate marketers find it difficult to generate leads online using ‘free’ organic methods or paid ads.
- Some affiliate marketers in the ‘make money online’ space are taught to spam and pitch people on platforms like Facebook. Most find these methods unpleasant and ineffective.
So, let’s put a stop to this once and for all. Now is the time to take action so you can crank up your leads and sales. It starts with Facebook and extends to other channels and platforms too. You don’t want to be dependent on one platform, do you?
I know how difficult it can be to make money online. I don’t want to sugarcoat it; success requires plenty of work, a lot of discipline, and a great attitude.
I’ll add one more thing: you need a method that works. When it comes to online marketing you MUST have a way to cut through the noise and clutter. Without that your sales message will be lost in a sea of fake promises, hype, and hoopla.
How will you get people to STOP and take notice of you? Stay tuned, and I will show you.
Show How You Outclass the Competition
Someone said that ‘affiliate marketers are a dime a dozen’. Well, there are lots of affiliate marketers, so let me add this: ‘but the marketer who stands out is the one who will bring home the bacon.’
If you’ve already had success as an affiliate marketer, it’s likely you have a good story to tell, and you tell it very well. (If you’re new to the affiliate marketing ‘industry’ you can borrow other successful affiliate marketers and leverage them.)
But many affiliate marketers are not fully articulating their unique qualities in the digital space. Their websites lack oomph, they rarely communicate via email or if they do it’s spasmodic, and the content is not exciting.
As for social media – what can I say? It’s often a disaster. The foregoing assumes you already have an engaged audience. If not, it’s time to sort it out once and for all. So, that’s what this report is about. We’ll help you get things happening on one platform – Facebook – and then give you a framework for future growth with or without Facebook.
Ideas to Attract New Customers:
COVID Has Brought Challenges and Opportunities.
Before I share specific customer acquisition ideas, let’s look at some of the issues that many affiliates face:
Many are not comfortable talking to people online.
Some have also told me they have spent a lot of money on Facebook ads, but the results were often poor. Many didn’t acquire any new clients.
Before COVID some affiliates were pitching people on Facebook and making a few sales here and there. Others ran ads, bought lists, and did cold email blasts, or phoned leads.
But many are now reporting that these methods are not working as well as before – or not working at all. They’re saying that the marketplace seems to be overrun with competitors.
Another problem has been digital sales funnels. Most affiliate marketers don’t want to build these funnels themselves but are not sure who will do an excellent job for them.
The good news is that we will show you how to get a steady flow of leads WITHOUT building complicated sales funnels. Too easy, mate!
Here is the Good News
Of course, it’s not all bad news. The online world offers fantastic opportunities to capture new markets in your country and overseas.
The possibilities are limitless. But to succeed, you’ll likely need to reorientate your thinking because doing business online is quite different from doing it in the offline world.
And this is where many affiliate marketers and network marketers struggle.
Omni-Presence Marketing in Action……
Outreach Framework – Making Things Happen
Facebook Organic Methods – Your First $100k Online
It’s not a race. I don’t care how long it takes you to crack the $100k threshold. Even if it takes 3 years, it’s still a good result when you consider that most affiliate marketers don’t make $20,000 in their entire AM career.
If you’re new I suggest you remove all thoughts about getting rich quick and focus on one modest goal to start – your first $50,000 in commissions. From there you can scale and grow.
Audience Building – Success Starts Here…….
1. BUILD AN ENGAGED AUDIENCE
Your Simple Game Plan
First up, you need to get your head right. Forget about $100k a month online, as already stated.
Resist the self-serving baloney from marketers who love to stimulate your greed gland.
For them, it’s a game. For you, not so much. More like an impending blood bath when dollars flow from you to them.
So, focus on solving problems and let the income flow where it may.
If you haven’t made your first $50k online, focus on that first as mentioned. And not in a month; take as long as you want to reach that threshold. Once done, set the next goal – $100k cumulative. Just DO IT.
And when I say ONLINE, I mean online. I don’t care how much money you made in the offline world; if you want to make it happen online, people will judge you according to your results online—no faking it.
Here is my 3 Step Facebook Organic Engagement Plan – I’ve held nothing back.
Step #1 – Optimize Your FB Profile
Yeah, I know.
You’ve heard it 100 times before.
But it’s true. At the very least, let people know what you do for a crust. No confused messaging, no multiple links to different offers. Just one link, and make sure it’s relevant for your audience.
And as for including your Calendly link, all I can say is – why the heck would you do something like that? Wouldn’t you want to at least have a chat with someone first?
It’s a dumb way to do business, especially for newbies.
Besides, if you haven’t mastered the messaging/content game, the chances of someone booking a call with you are slim to none. (Reason: content and messaging drives audience growth. No audience = no business.)
Also, be careful about your profile pic. A headshot of a smiling you is required, nice and clear.
Try and avoid the temptation to feature a cover pic that looks like a frigging ad billboard. It’s overkill for your personal profile. Subtle is best, so include a cover pic overlaid with a few keywords and leave it at that.
Or feature a lovely family or lifestyle shot.
Here is my current cover pic on my Facebook personal profile:
And one more thing.
Your About Me section. A much-neglected piece of digital real estate. Some of your best prospects will visit that page in their quest to discover more about you.
So make sure you ‘flesh’ it out with some good content.
Be sure to include your summary statement (under the cover pic) clearly describing who you work with and how you help them. For instance, my current summary statement is as follows:
The Circle of Trust Challenge: High Impact Ways to Build Trust on Facebook
- Customer Stories That Sell | From Client Interviews to Final Assets |Video or Text | Done For You.
- The Omni-Presence Formula | Be Seen Everywhere | Attract, Don’t Repel.
I know what you’re thinking: ‘But I’m an affiliate marketer, how are these examples relevant for me?’ Good question, here is an example that might work better for you:
If You’re In the Make Money Online Space:
- Get Paid Today Formula: Learn How Affiliate Marketing Can Put Dollars In Your Pocket Today.
Step #2 – Connect with the Right People
Facebook is not the greatest platform for organic marketing, but it has one key advantage – most of the world hangs out on FB. And because it’s a very social platform you can expose people to you and your world which is part of the game we play.
Where can you find your perfect prospect on Facebook? A few suggestions:
Groups. Join affinity groups – those groups where your target audience hangs out. Discussion groups that frown on spam are best. Go to the search bar and type your relevant keywords.
Then search groups pertinent to your niche. There will probably be dozens. Look for groups with a reasonable amount of engagement and new member growth.
Keep in mind that large groups are not necessarily best (lack of intimacy being the main problem). And avoid spammy groups like the plague (or COVID!).
Friends of Friends. If your friends have open profiles, you can see who their friends are and invite the best ones to become your friend
Business Pages. If you can locate a few business pages with good engagement – some of the engagers may be good prospects for you.
Other Platforms. If you also have an Instagram or LinkedIn account, you can find people there and bring them across to Facebook, assuming FB is your SM hub.
Other ideas include blog commenting, forums and so on. Another way to generate leads is from blog posts and YouTube videos. If FB is your social media hub, invite people you meet elsewhere including from the offline world.
Step #3 – Sort Out Your Content
Many people struggle with content.
- Group 1:They hate writing and are crap at it.
- Group 2:They love writing, but they are also crap at it, even though they often think they’re good social media writers (delusional fools). Oh dear.
- Group 3:They’re good at it, and they may or may not love it.
Which group do you belong to?
The point is that it doesn’t matter where you’re at; what matters is your commitment to getting better.
So, get to work and write two to three business-focused posts. Start now. Pick a problem you know you can solve and write about that. (Need help with your writing? Send me a DM.)
And don’t be afraid to go granular – often longer posts work better.
That said, even short posts can have a positive impact such as this one:
Trust is Important, So Is Warmth
People make decisions based on feelings more than facts. If they feel they trust the person, they are much more likely to buy.
Liking the person is another aspect – I call it the warmth factor.
When people have feelings of warmth towards you, they are also more likely to do business.
The main goal should be to bring people into your sphere of influence as fast as you can.
Not a business post, granted, but mix up your content and get a buzz happening.
Step #4 – Use FB Groups Properly
Many of your ideal clients hang out in FB Groups. Here are some tips:
Ramp Up the Value
This will take a bit of work, but if you want to stand out from the crowd, you have no choice but to bite the bullet. Here are a few specific ways you can use to create the perception that you are the go-to person in your space:
Post Insightful Content
Avoid posting the typical engagement-seeking crap that plagues most groups. Example: ‘Why Did You Start Affiliate Marketing?’ and other inane questions.
I’m talking about insightful posts that put the cat amongst the pigeons. They can be long-form or shorter. If long-form, you need to go deep. I call it the granular approach – don’t hold back.
Avoid fluff and padding. Avoid cliches, generalities, feel-good drivel, and motherhood statements. Try not to emulate what others are doing.
People are looking for insights, nuances, breakthroughs, and new angles. Do you have them? Mmm, maybe you need to figure it out before you write a single word.
Another vital point – don’t just teach from a theoretical perspective. Share a small success story – make it real and relatable.
Make Insightful Comments
This is similar to the Insightful Post strategy; you’re drilling deep in response to someone else’s post or comment.
Look for other people’s comment-worthy posts. Be discerning about this; otherwise, you’ll spin your wheels in commenting threads that will lead you nowhere.
Provide plenty of value that helps solve the person’s problem without strings. Avoid saying these things: ‘I hope this was helpful’; ‘if you need more help, DM me’ etc.
Done right, you WILL automatically get DM’s from people.
Yes, it takes more time, but how’s your current approach working for ya? ‘Nuff said.
The Role of Storytelling
If you can weave story-based snippets into your posts and comments, by all means, do it.
People love reading well-written stories; they remember stories long after facts and figures have been forgotten. This is especially true if the stories are personal – your personal stories.
If you can share a result, including the action steps you took to achieve it, do it. Remember the Law of Specificity – specifics outsell generalities every time.
Take ACTION, and let me know your results. Hop to it.
Tips For Facebook Organic Engagement
I know of a lady who was getting a lot of engagement on her Facebook posts. And she maintained that high level of engagement for more than a year. But at the end of last year, she quit.
From an engagement perspective, she was doing great. But when it came to bottom-line income, she wasn’t making money. There are so many people like this. They start out full of optimism, play the Facebook engagement game, and can’t work out why they’re not making money.
You may have seen people on Facebook with a significant following. Lots of Comments and Likes – the outward signs of success are there, but is it real? For some, yes. But for others, it’s a popularity contest, nothing more.
Be clear on this – popularity doesn’t pay the bills. It doesn’t generate leads and make sales.
Unless the other elements of a marketing campaign are in place, sales will not happen. Why do I mention this? Well, it’s the old thing about engagement. It’s not the be-all and end-all; it’s not an end in itself. It’s just a means to an end.
Yes, we need engagement on our content for social proof reasons, and because it will help increase our reach (i.e. Facebook will display your content to more people.)
But it’s not about vanity; we’re not pop stars eagerly chasing popularity. To be clear engagement helps – it’s good if some of your posts get some engagement. There are lots of ways to do it, including a pic quote or asking a question. Here’s an example of engagement results from one of my long-form multi-part posts:
I’ve got three success steps for you. Let’s have a look at number one:
1). Post at Least One Thoughtful Business Post a Week
Most of my serious posts get a fraction of the engagement that I get from my more frivolous content. But I don’t care that the engagement is low.
I know I’ve got lurkers who read this stuff. They don’t comment, but they’re taking it in. And when the time is right, they’ll send me a message. You need serious content, too – the type of content that will hit the spot for your perfect prospect.
Do it for the quiet followers, do it for the lurkers. Even if not many people leave a Comment, keep an eye out for those who are clicking the Like button – some of them may be your perfect prospects.
2). Comment On Other People’s Content
Be discerning about commenting on other people’s content.
Don’t comment on content posted by every Tom, Dick, and Harriet. Other than close family and friends, comment on posts from people you would like to have as clients. If you’re here for business, avoid wasting time on frivolous activities, and you’re not here to be entertained.
Oh right – you want entertainment. Hang on, I’ll grab my guitar and serenade you with an Aussie lullaby.
3). Spend More Time on Messenger
Some people fear using Messenger, because of its intimacy and potential for conflict and rejection.
But it’s ok – real conversations are like that, yeah?
Messenger is where you make money, not on your newsfeed. You can generate leads there, and you can plant seeds, but transactions rarely happen on your newsfeed; you make money on Messenger.
So how much time should you spend on Messenger every day? An hour, two hours, three hours, 10 minutes, or none? Your goal should be to have half three to six quality conversations a day.
Generating Leads – Where the Rubber Hits the Road…….
2. GENERATE QUALITY LEADS
The Lowdown on High Ticket Affiliate Marketing
Lead Generation Methods
To get the leads flowing, you can promote a low cost or free offer in the form of a report or a 5-day Challenge:
1). Free Report
Your free report document is a key marketing asset – it will generate leads for you day and night, if used correctly. To create the report, list the various problems that you can solve for people, then pick one, and write about it. Free reports can be anything from five to fifteen pages.
A variation of a multi-page report is a one-page Cheat Sheet.
Keep in mind that most people won’t read all of your report. But it’s ok; all you want is to identify those who have a problem and are looking for ways to solve it. The other salient point is that it shows people that you know what you’re talking about and have some valuable ideas.
2). 5-Day Challenge
A Challenge is like a small course whereby prospects can sample you and your ideas, before making a full commitment. A great way to generate hot leads. The downside is that they require a fair amount of work.
Keep in mind that most people won’t complete the Challenge – many drop out after a day or two, so you’ll need to have a way to catch those who fall through the cracks early in your Challenge.
For newbies, it’s easier to start with the lead magnet method. Simply offer the free report, then follow up all respondents. By the way, don’t post any link in your promo post. Instead, ask people to respond with a comment, then follow up on Messenger.
Here is an example of an 8-page lead magnet cover page for the coaching industry:
Of course, you’re an affiliate marketer so the above example won’t be suitable for you. If you’re in the Make Money Online space, you’d create a report that offers a solution to one of the problems your target audience faces. Examples might be:
- Targetting Other Affiliates (or network marketers). Their problems might be lack of quality leads or sales – so create a report around that.
- Targetting the Business Opportunity Crowd. If you want to attract newbies who are looking for a home biz, you’d talk about job and freedom issues, the daily commute and the benefits of building an online business and working from home.
How to Promote Your Free Offer
Once you’ve decided on which free offer to promote (Free Report or 5-Day Challenge), the next step is to promote it.
There are two ways to generate leads on Facebook:
1. Content Method – Lead Generation Posts
Once you have an engaged audience you can experiment with running a lead generation post. Here is an extract from a successful lead gen post:
This post generated about 80 comments and many were good leads. Note how I lead with the pain that was relevant to the niche I was targeting (frustrated Facebook marketers).
One of the things I like to do is to create a serious piece of content, but overlay it with humor and irreverence. Here is an example:
2. Messenger Method
There are four steps to this process. Get it right and you’ll generate a steady stream of leads. Mess up and people will block or abuse you – or both.
Step 1. Send Welcome Message (to new friends). No offer, no pitch, just ‘hi, great to be connected, I’ll look out for your posts’.
Step 2. Comment On One of Their Recent Posts. If you are not posting regularly, you may decide not to waste time with this person.
Step 3. Send a Smart Message. A few days after you’ve sent your Welcome message send another one with an insightful observation; something that is unique and relevant for them. The objective is to get them to engage with you.
Step 4. Invite Them to Something. An example would be to invite them to request your free report. This is a key activity – always be inviting people to foster a better and deeper relationship.
A more sophisticated add-on strategy is this: Invite people to events or even connect them with other people you think can help them. We call it the ABI method – Always Be Inviting.
That said, one of your invitations should ALWAYS be an invite to request your free report or attend a 5-day Challenge.
Beast Mode Option
Can’t be bothered with all of the above? Go into beast mode. You simply tell your new friend about your lead magnet offer. If you’re targeting the right people, about a third will say YES. Presto, you have a new lead.
So, create a lead magnet such as a Cheat Sheet or better than that – a document like this report, as fast as you can. (If you prefer, we can do it for you).
Now that you’ve got your leads flowing, you’ll need to figure out a way to convert them into sales. Read on….
Making Sales – Where the Rubber Hits the Road…
3. CONVERTING LEADS INTO SALES
So, you’ve now got an engaged audience and the leads are starting to flow – well done!
Here is the hard part – converting leads into sales. This is a grown-up activity that requires skill, confidence, and assertiveness.
There are many different ways to convert leads, but to keep it simple, I’m going to share a basic framework that works well. The key is to get your prospects off Facebook and onto a Zoom call (or phone call).
I’m assuming you have had some good conversations with them on Messenger and have ‘money qualified’ them previously.
STEP 1: Open the Call and Uncover the Real Problem
You will probably have a reasonable understanding of your prospect’s situation because you’ve already been chatting with them on Messenger. If so, just reiterate what you already know and confirm that you’ve hit the nail on the head for them. If you need to probe some more, gently ask appropriate questions.
STEP 2: Qualify – How Keen Are They to Solve the Problem?
After you have confirmed with your prospect about their main issue that needs to be solved just ask one simple question:
“On a scale of one to ten how would you rate this problem (ten being you must solve it NOW; one being ‘no big deal, no hurry)”?
After you ask the question it’s imperative that you BE QUIET. Do not speak until the prospect answers the question, no matter how long it takes.
STEP 3: Offer a Conceptual Solution to the Problem
Do not drop your offer in front of them at the first opportunity. Instead, take a more nuanced approach by ‘selling’ them on the problem-solving idea you have for them. You can share your screen and show them a page that describes in simple terms how your solution works. This should take about 5 minutes.
STEP 4: Ascertain Their Excitement About Your Solution
After you’ve showcased your conceptual solution, ask one more question: “Do you like/love this idea, John?” If they’re enthusiastic, other than the money, you can assume it’s a done deal.
STEP 5: Sort Out the Details
At that point show them your program, or if the company has a video summary or a page summary, give it to them (a page is faster than having to wait for them to watch a video).
STEP 6: Wrap It Up
They call it ‘closing the deal’, but if you’ve set it up right, the prospect will more or less ask to join. It’s as simple as that. Congrats – you’ve made a sale!
If You’ve Joined a System That Does The Selling For You….
Lots of high-ticket programs now offer a ‘closing service’ – if you introduce qualified warm/hot people they will interview the prospect and sign them up for you. Commissions are normally lower for this type of service than if you did the closing yourself.
It’s important to understand that it’s not just about you telling people to watch the sales video and assuming that they will opt-in and request an appointment with the sales closer. It’s not as easy as that.
If you don’t have a solid relationship with the prospect, you won’t have much leverage with them.
Therefore, they will likely remain skeptical no matter how slick the sales video is.
So, you still have to do most of the ‘warming’ work covered in this report, except that you won’t be closing the deal yourself.