12 Minute Affiliate Review 2021

A REAL Review - NO Bait and Switch


It’s Johno here from the land down under, where women puke and men chunder.

(ha ha – that last bit is a joke.)

I discovered 12 Minute Affiliate Program by Devon Brown more than a year ago.  I liked it a lot and ended up buying the product.

It’s pretty good but perfect.

In this review I will cover it all for you.

Before I continue let me make one thing very clear.

Most of online reviews are FAKE.

They use all sorts of devious tricks to suck you into their vortex then do the old switcheroo so you buy their product, not the one they reviewed.

In fact, many of them don’t buy the product they’re reviewing; they just look at other reviews and more or less copy them.

Be careful about this. 

Johno Ardley - 12 Minute Affiliate Review 2021

Many of these reviews are bait and switch – they denigrate someone else’s product so they can promote their own.  They do not use the 12 Minute Affiliate Program and have never implemented its strategies. 

One of the main promoters of this bait and switch ‘strategy’ is a Canadian company run by a couple of sleezeballs who teach their disciples how to get traffic by doing fake product reviews, then promote their program.

The irony is that 99% of their members make little or no money. 

 Anyway, enough of that.

Before I start the review, I want to make it clear that I am a member of 12Minute Affiliate.

I like it and get value from it.

But like everything, it’s not perfect so you can be sure I will cover all the bases – the Good, the Bad and the Fugly.

What Makes the 12 Minute Affiliate Different?

Most “done-for-you” systems include a few sales funnels, email templates, and instruction guides, leaving the rest to users to figure out for themselves.

They usually don’t include educational modules.  Some will do the emailing for you, which, to newbies, seems like a huge advantage.  Here is the downside:

The deliverability rates for those in-house autoresponders will be close to zero, far lower than running the email campaigns yourself via Aweber.

Devon’s program includes valuable educational support which gives you the opportunity to go deep on topics such as email marketing.

Johno Ardley - 12 Minute Affiliate Review 2021

Because 12 Minute Affiliate explains how it works, it has a training opportunity and it’s open to questions, you will actually learn affiliate marketing, and you can then leverage your newfound knowledge into other ventures down the track.

Devon Brown’s program is quite thorough.  You’ll learn how to set up your back office from the short videos, plus there are full written instructions as a backup. 

One of the things I like about Devon is that he’s a straight-shooting, no BS kind of guy.  He has no hesitation to tell you that to be successful you have to put in a lot of work.  As he says, “we can’t care about your success more than you do.”

Let’s dive in……

Table of Contents

Important: If you find my review useful – please close the sales page if it’s currently open and join 12 Minute Affiliate via my link here.  I get a referral fee if you become a member, which helps me pay the bills.

 ​​12 Minute Affiliate – The Lowdown

 ​Let’s be clear about one thing – the product name.  It does not mean it will only require that you work 12 minutes each day.  That would be a ridiculous claim. Rather, it refers to the time it takes to set up your back office after you’ve purchased.  Simple.

There is only one reason I joined Devon Brown’s 12 Minute Affiliate program – I was keen to see if it would live up to its promises, and help me generate more traffic and leads.

So, I put my money where my mouth is and took it for a test drive.

The only way to do that was to buy it and give it a good workout. 

NOTE: As you will see I quickly became a convert and now recommend the 12 Minute Affiliate Program to other.  It’s a legitimate system, and works well for experienced marketers and newbies alike. If you’re into affiliate marketing or email marketing you’ll be happy with your investment..

As Devon Brown says 12 Minute Affiliate is “the fastest and easiest way to generate affiliate commissions online – even if you’re a complete newbie!”

The Basics of 12 Minute Affiliate are this:​​

  • Step 1:​ Set up your Opt-In Page or Bridge Page (​the info page that leads to the sales page) with just a FEW CLICKS.
  • Step 2: Set up your Auto-Responder (Email) Account.
  • Step 3: Send Traffic to your page!

12 Minute Affiliate is ​a brilliant system.  By way of comparison, it has many similarities to Anik Singal’s Inbox Blueprint, a program that originally sold for $997.  

​The good news is that this program can be procured for a fraction of the price.  Good news indeed.

Step 1: Create A Free Affiliate Account (2 Minutes)

​After you have logged into your 12 Minute Affiliate back office, make sure you set up an affiliate account!  Then you can check out various products you can promote and generate tasty commissions.

And of course, you’ll need an account with Clickbank.com, which is the largest digital products marketplace in the world. 

Step 2: Setup Your Auto-Responder Account

​If you’re not familiar with the term ‘auto-responder’ it’s software you can use to build your email list.  Once set up you can promote your affiliate products on an automated basis forever and a day – or longer if you want.  

12 Minute Affiliate uses Aweber.com.   Your monthly investment is just $19.99 per MONTH for your first ​500 subscribers. Don’t worry – by the time you have 500 subscribers you will likely be making a lot more than the small money you pay Aweber.com.     

Aweber offers a FREE 30 days trial, making it a zero-risk proposition for you. 

Keep in mind that many marketers generate $1.00 per month per subscriber, so your tiny investment will be well and truly covered.  Ok?

Click Here to Try Aweber Free for 30 Days

Step 3: Set Up Your Auto-Responder Sequence (Paint by Numbers Method)

 ​Now that you’ve set up your Aweber account the next part is dead easy.  12 Minute Affiliate includes a pre-written series of 80 email messages all of which will be instantly loaded into your Aweber account. 

This incredible feature will eliminate the need for you to write the emails and manually load them into the Aweber back office using the IMPORT key/code which will be given to you by 12 Minute Affiliate.

This feature will save you countless hours and get you to the point where you’re making sales much faster.

The price of 12 Minute Affiliate is worth it JUST for these emails and time saved!

(Important: ​​Please note that if you are not a techie person and would prefer to get someone else to install the pre-written email sequence for you, you can pay Devon’s 12 Minute Affiliate team to set up your Aweber account FOR you.  That said, it’s probably better if you do it yourself.  From a learning perspective, it’s the way to go.

Step 4: Activate Your 12 Minute Affiliate Funnels

​Another requirement is to set up the Funnel Pages.  I have more good news for you because these are very easy to set up.  The first step is to decide on your niche, so choose from one of the big three; Online Business, Health, and Personal Development.

​Check the pic below – it shows the templates from which you can choose.  Select one then make a few changes if you want, and you’re ready to go.  You now have a fully-functioning sales funnel ready to go.  WOW!  So fast, so easy.

Making your first commissions could be closer than you think.

Another great advantage of this system is that you DON’T need a website or pay for hosting; these funnels are hosted on the 12 Minute Affiliate servers, not on yours.

Compare this to ClickFunnels where you have to set up your funnels from scratch and pay $97 or $297 per month. 

Johno Ardley - 12 Minute Affiliate Review 2021

Done-For-You Setup

​As I previously discussed, you can pay ​the 12 Minute Affiliate team to set this up entirely for you for a small fee. That said, I suggest you do it yourself so you get to know the system better.  But it’s your choice.

If you’re not tech-savvy, watch the video, and try and do it yourself.  If you still have a problem get Devon’s team to do it for you.  Simple. 

Step 5: Get Done-For-You Traffic (2 Minutes)

I know you’ll love this part. ​Choose the niche you want ​the 12 Minute Affiliate team to ​send traffic to.  Then, select the # of clicks/visitors you want, ​and click the activate button. 

That’s it.

A Word About Traffic:

  1. Free and Slow. It’s called organic traffic, and to be honest with you, I love organic. But, unless you already have an audience, it will take several months before it starts working for you.  (There are ways to speed it up, but you’d probably need to hire a marketing consultant to help you do that.)  
  2. Free and Fast. Already got an audience?  Great, promote to that audience.  Most newbies of course don’t have an audience, or if they do, it’s small and will be exhausted soon enough. 
  3. Paid and Slow. I’m thinking of FB and Google ads, FB being the most problematic.  They don’t like marketers especially when they use replicated funnels.  So, specialized funnels need to be built from scratch to minimize the chances of being banned by FB.  This is a hugely time-consuming activity.  These ad platforms are not for you.  They’re the bull in the china shop – aggressive, not marketer-friendly, and   Not to be trusted, so avoid them.
  4. Paid and Fast. This is where Devon’s off-the-shelf solo ad traffic packages come into their own. It’s a simple and reasonably fast way to get results.  The downside is that the quality of the traffic can vary a lot, and it’s a bit pricey (see below for more info). You are not obligated to buy traffic from Devon – there are other sources that are worth exploring.

If you want to make money as an affiliate in a short period, there’s only one way – pay. Pay to advertise, or pay to get some traffic sent to your site (solo ads).

More About Devon’s Off the Shelf Traffic Packages

Traffic starts flowing within 7-14 days, but there could be delays. 

Why is it so slow?  The delay suggests that prospects are at the bottom of the rotator which means that by the time they see 12 Minute Affiliate they’ve already been exposed to other marketers’ offers.

On the plus side 12MA only deals with top-tier traffic (US, Canada, UK, Australia is listed), which is a plus. 

For the Home Business niche, the price starts at $99.  Personal Development from $159, and Weight Loss from $192 respectively.

They claim to send 90-100 visitors and 20-25% will opt-in. The more you order, the cheaper it is.

Other than slow delivery rates, there are two other aspects I’m not comfortable with. 

The first is that the opt-in rates seem to be low at 20-25 percent.  Of course, you might get lucky and have a better result, but because of the problem with slow delivery, the suggestion I’m making is that subscribers will NOT see your 12 Minute Affiliate offer early.  So, by the time it’s your turn, the list has already been exposed to many offers from other marketers. 

The other problem is that analytics are not available. The first time you know something has happened is when people join your email list.  It would be better to know how many visitors you’ve had and the dates of the visitations.  The good news is that there is a workaround, Clickmagick being one of them. And yes, it integrates with 12 Minute Affiliate.

Back to the low opt-in rate problem….

This IS an issue, but it doesn’t mean you should NOT use Devon’s traffic – it could work fine for you.

But as you become more knowledgeable you will find there are cheaper solo ad traffic options.   Price is important because at say a 20-25 percent opt-in rate (for his $99 package) you’ll get somewhere between 18-25 leads.  Therefore, the cost per lead will be $3.96 to $5.50.

But there are vendors that will sell you, 110 visitors, for $50 – $60. 

Do the math.

Let’s say you spend $50 elsewhere and get 20 leads.  That’s $2.50 a lead.

The core of 12 Minute Affiliate is paid traffic, because it’s faster than learning how to do ‘free’ organic traffic generation methods.  And getting off to a fast start is the name of the game, yeah?

But it’s not necessarily a long-term solution.  As previously mentioned, I am a big fan of organic strategies and once you’ve got some traction with quick paid traffic, you should investigate some of the other options. 

So, to recap, here is what you do:

  1.  Choose the Type of Traffic you want (niche specific).
  2.  Choose how many clicks/visitors you want.
  3.  Send Them.

 The Process Explained 

If you send 1,000 visitors to your opt-in page you should have 200-300 new people on your list.

​After they subscribe, AWeber will send the sequence emails on a daily basis for the duration of the campaign.

Each email will include your affiliate link.

News Flash! 

If, like me, you love the idea of Free organic traffic, there IS a free Mini Traffic Course (not mentioned on the sales page) also included with 12 Minute Affiliate.

It reviews traffic methods such as: Press Releases, Video Marketing, Classifieds Marketing, Web 2.0 Pages, Social Media (my fav), Answer Sites & More.

Any Upsells or “OTOs” with 12 Minute Affiliate?

 ​You bet!

Upsells are the lifeblood of all self-respecting affiliate programs.

That said, you don’t have to buy any of them.  If you put in the work, drive quality traffic, and test different pages, you should see some new subscribers and sales heading your way sooner than later.

Nevertheless, Devon offers some cool options.  Take a look:

Upsell #1 – Coaching

Perfect if you want to learn skills like:

  • How to use your auto-responder
  • How to find even more profitable products to promote
  • How to and how to get 3X to 5X more results in just 15 minutes a day

A bit of hand-holding can go a long way towards achieving your income goals. 

It’s like bolting a turbocharger onto a naturally aspirated car engine – everything happens much faster. 

Devon offers two coaching options available:

Coaching Option 1 

This option includes three one-hour Personalized 1-on-1 Coaching Sessions.  Topics covered include using your auto-responder and finding more affiliate products.  It’s a great option for beginners. 

As mentioned before, this information is covered in the training videos.  But if you feel you will gain more traction from the accountability and human reaction that this package offers, buy it.

Coaching Option 2 

​This is a more advanced option and as you would expect costs more money.  It includes unlimited 1-on-1 coaching for 60 days, plus other exclusive features. It’s not for everyone, and to be considered you will need to complete an application. For serious fast track marketers only. ​​

Should you consider one on one coaching?  If you’re ready to step up your game and move forward faster, yes.  Otherwise, work through the do-it-yourself videos and get into action. 

Upsell #2: Account Upgrade

​​You have two options:

Basic Membership
Monthly – $47
One-Time – $397

 Gold Membership
Monthly – $97
One-Time – $797

The basic membership includes the landing pages, products they recommend to promote, and ​the email templates for ​one niche (your choice) only.

If you upgrade to the Gold Package, you get all 3 niches: Online Business, Personal Development, and Health/Fitness.  ​

​Join 12 Minute Affiliate Now

12 Minute Affiliate Review – Final Verdict

​​I like it, that’s why I bought it.  It’s not perfect but the benefits outweigh the disadvantages by a hefty margin.

It will give you a good grounding in the dark arts of affiliate marketing, with Email Marketing being the key to traffic generation and affiliate sales.

You won’t get rich any time soon (if ever) but it will give you a solid start.  The software will save you plenty of money not to mention saving a huge amount of time if you had to build sales funnels from scratch.

My advice is to see the 12 Minute Affiliate as a basic foundation, not the full building.  To build a significant income stream it should not end with this program.  Learning should be a long-term project.

 ​If you join this program with the right attitude, the chances of you making consistent money will increase exponentially.

My Recommendation:

Pick it up now, but don’t just sit on your hands – take the time to study the training, and put it into action.

​I’ve been following Devon Brown for years – he’s one of the good guys.  No way is this a scam; it’s a quality offering.

So, the responsibility is yours – do the work, stay positive, and don’t throw in the towel when you have a setback.

​Pick it up here, and let me know if you have any questions!

Join 12 Minute Affiliate Now

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